MARKETING & RECRUITMENT OFFICER - Solvay Brussels School

Solvay Executive Education is recruiting a new team member to manage the marketing & communication activities for our Advanced Masters Porfolio. The Marketing & Recruitment Officer's mission is to develop and implement the Advanced Masters marketing strategy and be responsible for the sales and recruitment of our programmes.

ABOUT SBS-EM

The Solvay Brussels School of Economics and Management (SBS-EM) is the leading French-speaking business school in Belgium. Located in Brussels, the heart of Europe, the school is part of the Université Libre de Bruxelles. Bringing together over 2700 students, the SBS-EM offers a wide array of programmes, ranging from undergraduate to executive education programmes, both in French and English. 

KEY RESPONSIBILITIES:

He/She works into the team of Advanced Masters department and reports to the Programme Manager.  He/She works in tight collaboration with the Executive Education Marketing Department.

Marketing & communication

• Define and execute the yearly marketing & sales plan for Solvay Advanced Masters with the main mission to increase our sales:
  • Manage Solvay Advanced Masters brand and visual identity
  • Design and enhance our presence on social media and education-related websites 
  • Develop and update communication channels, including website, landing pages, newsletter, emailing, brochures, display advertising campaigns, …
• Analyse marketing and sales data to develop insights and make recommendations for optimization.

Sales

• Promote and organize onsite and online information sessions  
• Present the programmes during promotional events (jobs and education fairs)
• Follow-up on potential candidates’ requests (call, email, …)
• Convert prospects into customers
• follow-up with the CRM
• Manage & analyse leads data to improve our processes.

Development:

• Responsible for developing quality interactions within our alumni community
• Assist the Programme Manager in the launch of new programmes.

JOB REQUIREMENTS

• Good knowledge of marketing communication techniques, demonstrable experience delivering effective and innovative digital campaigns: experience with a CMS solution, web optimization, email marketing, SEO/SEA, Google Analytics, content marketing, and interactive advertising is a must.
• Strong written and spoken communication skills in English
• Commercially and results driven with strong service-oriented mindset
• Highly creative and ”millennial-oriented mindset” when interacting on social networks
• Up-to-date with the latest trends and best practices in online marketing and measurement
• You feel comfortable learning to use new software/applications
• Excellent personal organization, and project management
• Knowledge of graphic & videos editing tools is a plus.

PROFILE

• Degree in business / marketing or related field. Substantial practical experience in the area of digital marketing is a must
• At least two to  three years of experience in corporate communications and/or marketing role
• Proficiency in English and French. All marketing actions will be in English. Dutch is a plus
• Proven experience using different communications techniques and channels to deliver messages, including experience in managing website and social media content
• Experience in education is an asset
• Flexibility to work occasionally in the evening and week-end, when requested.

WHAT WE OFFER

• An exciting full-time job within a renowned and fast-growing organisation dedicated to the promotion of top-level education
• A multidisciplinary and multicultural working environment
• A non-routine position implying diversified actions and exchanges with a dynamic international team with multi-cultural stakeholders
• A high level of autonomy and numerous interactions with a variety of external players
• Great networking opportunities within academic community and corporate world.

Interviews will be conducted on a rolling basis. Please note that given the important number of applications expected, only short-listed candidates will be contacted.